Like for Covid-19, many of us think that cyber-threats are just a hoax and nothing can happen to them. A recent article from ZD Net shows us how important it is to make sure your passwords are up to date and hard to hack. A recent study ran in 2020 demonstrates that the passwords used this year are not good at all thus showing that few people are taking cyber-criminality seriously. You can find the article here
Google My Business (GMB) is now the target of hijackers and can damage your online footprint as well as your online revenues
An hijacked Google My Business listings (GMB) is when someone other than the business gains control of the local profile. This phenomena appears to be growing. SterlingSky’s Joy Hawkins has reported on the trend and some of the methods used by spammers and scammers.
This new trend comes from unethical local marketers, who are effectively phishing, using the “claim this business” link in the local Knowledge Panel/Profile. That generates an email request for control over the listing, which is sent to the registered owner of the profile.
The frequency of this tactic appears to be increasing.
It seems clear from looking at GMB forum that business owners haven’t been sufficiently educated about the risks of hijacking and that Google needs to implement more SMB safeguards — and perhaps better training for its support people.
This is a very important question to answer as Speed has been identified by Google as one of the key factors that either increase or decrease conversions.
Google tells us that you loose 20% conversions for each additional second of loading time above 3 seconds.
So you got it right: the answer is: you site must load in less than 3 seconds.
It’s even more important because:
- Consumers are more and more impatient: According to studies, you have an average of 8 seconds, yes, 8 seconds(sic!) to grab their attention. So your site must be fast.
- Google revealed “core web vitals” as ranking factors, and speed is at the heart of this announcement.
How to evaluate your page speed?
We are using a Google tool you can find on that Google Page. It is a free tool, just enter your URL and Google will give you the results for Mobile and desktop
According to this Backlinko study, the average website takes 87% longer to load on mobile vs. desktop because mobile devices have slower processors as well as device-specific CSS rules. In other words, your web developer needs to optimize each version of your site independently. Remember: more than 60% of your traffic comes from mobile devices…
Your developer should also optimize your pictures size and formats in order for them to load faster. Your hosting, redirects and content need to be considered as well.
For more information, please call: 7029603490 or email: firstname.lastname@example.org
The 3-Pack on Google Search
You own a restaurant and struggle? You advertise on Yelp, on Facebook, paying Valpack campaigns and postcards and still, you complain? Covid-19 regulations are killing you?
Look no further: you are using the wrong assets. Why? Look at the data below:
Source: Search Engine Journal
Looking at this graph, do you think you will get more clients by spending your money on Social Media and Yelp or on Google? The answer is of course that you should ONLY consider Google because this is where your audience TRULY is.
We are helping tens of restaurants with tremendous results after the first month. Contact us today for a personal offer for your restaurant!