This is a very important question to answer as Speed has been identified by Google as one of the key factors that either increase or decrease conversions.

Google tells us that you loose 20% conversions for each additional second of loading time above 3 seconds.

So you got it right: the answer is: you site must load in less than 3 seconds.

It’s even more important because:

  • Consumers are more and more impatient: According to studies, you have an average of 8 seconds, yes, 8 seconds(sic!) to grab their attention. So your site must be fast.
  • Google revealed “core web vitals” as ranking factors, and speed is at the heart of this announcement.

How to evaluate your page speed?

We are using a Google tool you can find on that Google Page. It is a free tool, just enter your URL and Google will give you the results for Mobile and desktop

Google Page Speed tool

PageSpeed gives you the loading speed of your site

According to this Backlinko study, the average website takes 87% longer to load on mobile vs. desktop because mobile devices have slower processors as well as device-specific CSS rules. In other words, your web developer needs to optimize each version of your site independently. Remember: more than 60% of your traffic comes from mobile devices…

Your developer should also optimize your pictures size and formats in order for them to load faster. Your hosting, redirects and content need to be considered as well.

For more information, please call: 702 960-3490 or email: