Google helps advertisers managing bid strategies to drive better performances
optimizationsGoogle updated his smart bidding AI to make it more intuitive to serve better marketers’ needs.
Top signals changes. SEM meets SEO! Advertisers can use top signals for search campaigns using Target ROAS and Maximize conversion value. “Currently, you can only view top signals for campaigns that use Target CPA and Maximize conversions” but that’s expanded now, explains Neera Thavornvanit, Product Manager, Google Ads.
Seasonality adjustments can be made at the manager account level. Smart Bidding used to take seasonality into account, but there could be events where advertisers expect big changes in conversion rates, such as big sales or product launches. “To make these adjustments even easier to use, you can now set them at the manager account level instead of creating them for each individual account,” said Thavornvanit.
Max conversions optimizations. Google Ads is introducing new opportunities on the Recommendations page. “These recommendations will show for eligible Search campaigns and can help you get more conversion value within your budget,” according to the announcement.
Target Impression Share simulators now available. Smart Bidding simulators were created to help you estimate campaign performance. “This tool was previously available for conversion and click-based bid strategies, and we are now expanding support to Search campaigns using Target Impression Share,” announced Thavornvanit. You can now use the simulator tool to get an idea of how changes in target impression share could affect cost, impression share, and clicks.
Source: Search Engine Land