SITUATION
Strip Clubs in Las Vegas pay taxi drivers up to $80 per head to get clients. Treasures Gentlemen’s Club & Steakhouse was spending a large budget on Google Ads to get traffic at a lower cost.
PROBLEM
Tracking for inexistent and the business had no way to know their cost per acquisition. The free shuttles were not booked and there were no online VIP packages sales.
=> We took over the budget, cut the fees in half to get more budget to run an SEO campaign at the same time of the paid ad campaign.
RESULTS (Cost Per Acquisition, per head)
2021: Online CPA: $25 vs Taxi CPA: $100
2022: Online CPA: $10 vs Taxi CPA: $120
2023: Online CPA: $5 vs Taxi CPA: $100
2024: Online CPA: $10 vs Taxi CPA: $80.
2025: Online CPA: $0 vs Taxi CPA: $80
